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Dermatologist-approved: beauty tweaks when you’re trying to conceive

24 October 2025 | By Leila Petersen

We asked an expert what changes to make to your skincare, haircare and beauty routine during your pre-pregnancy journey.

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When you’re trying to conceive (TTC), you may already be thinking about what to eat, how to exercise, and when to schedule appointments, but did you know your skincare and haircare routines may need to change, too? According to Johannesburg-based dermatologist, Dr Chioma Ede, making small, proactive tweaks now helps create a seamless, worry-free transition into pregnancy. “The goal is to be proactive, not panicked.” Here, she answers the most common questions about skincare and hair when trying to conceive.

Which common skincare ingredients should women avoid when trying to conceive, and why?

“The main rule of thumb is if you’d avoid it during pregnancy, avoid it while TTC”, she says. She further explains that since you could be pregnant for a few weeks before a positive test, it’s best to err on the side of caution. Some of the main ingredients to avoid are:

● High-dose retinoids (oral and topical): Oral versions like Accutane are known to cause severe birth defects, while topical forms are best avoided due to inconclusive safety data.

● High-strength salicylic acid: Avoid intensive peels and oral aspirin. Low-dose (<2%) cleansers may be safe but switching to gentler alternatives is recommended.

● Hydroquinone: Absorbed in high amounts and lacking safety data, so it’s best avoided.

Are there gentler, pregnancy-safe alternatives to retinoids and strong acids?

“Yes, absolutely, you can still achieve glowing, healthy skin without relying on those powerhouse ingredients,” she explains. “Instead of retinoids, try bakuchiol, a plant-based alternative that smooths fine lines and improves skin texture. Vitamin C is another excellent choice for brightening, evening out skin tone, and boosting collagen, while azelaic acid tackles redness, acne, and hyperpigmentation safely.” 

When it comes to exfoliation, Dr Ede suggests swapping strong acids like glycolic or salicylic for lactic acid, mandelic acid, or PHAs (polyhydroxy acids), as these are much gentler, while also hydrating and strengthening the skin barrier.

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How should women adjust their haircare routines while TTC?

“The main concern is exposure to harsh chemicals through the scalp,” she says. “Permanent dyes containing ammonia and peroxide are the biggest culprits, so it’s best to switch to ammonia-free formulas, demi-permanent colours, or highlights/balayage where the dye doesn’t touch the scalp. Plant-based options, like henna, are also safe.”

She adds that keratin treatments and relaxers often contain formaldehyde or other strong chemicals that can be inhaled or absorbed, and recommends pressing pause on these when TTC. “Instead, explore heat-free styling methods or embrace your natural texture,” says Dr Ede.

What role do lifestyle factors play?

“They’re the foundation of your glow from within,” she explains. “Stress raises cortisol levels, which can worsen acne, dryness, and even hair thinning. Building in simple stress relievers, like a short walk, meditation, or gentle yoga, can help.”

“Nutrition is equally important” stresses Dr Chioma. “Focus on omega-3s from fish or walnuts, antioxidants from berries and leafy greens, and biotin- and zinc-rich foods like eggs and nuts.” For those who enjoy coffee, moderate caffeine intake (roughly one cup of coffee) is considered safe, but higher levels have been linked to reduced chances of conception.

Finally, never underestimate sleep. Dr Chioma says to aim for seven to eight hours each night. “This is when your body and skin repair themselves, making it one of the most effective beauty treatments you can commit to.”

What simple, everyday adjustments can make the transition easier?

“Start small and focus on habits that will carry you through pregnancy,” she advises. “Wearing sunscreen every day is my number one recommendation as pregnancy can make your skin more sensitive to the sun – so it’s a habit worth building now.”

She also suggests simplifying your skincare into the C-M-S routine: a gentle Cleanser, a pregnancy-safe Moisturiser or active (like vitamin C), and Sunscreen and doing a ‘product purge’ by setting aside any items with no-go ingredients, so there’s no confusion.

“Most importantly, embrace the ‘less is more’ mindset. Now is the perfect time to enjoy natural hair texture, lighter makeup, and a skin-first approach to beauty. Making these changes proactively takes the pressure off and lets you focus on the exciting journey ahead.”

IMAGE: 123rf.com

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