The rise of unisex fragrance – and our top picks

Forget the old "for him" and "for her" fragrance rules. A new generation is choosing scents based on personal preference rather than traditional labels, helping to drive the growing popularity of unisex fragrances. Designed to be enjoyed by anyone, these contemporary scents are changing the way people discover and wear fragrance. Whether you’re searching for a signature scent, looking to streamline your fragrance collection or simply want to try something new, gender-neutral fragrances offer a fresh approach to finding your perfect scent. 

What makes a scent unisex?

A unisex fragrance is designed to appeal to a wide range of tastes rather than traditional male- or female-oriented scents. Instead of leaning heavily towards sweet florals or deep woody notes, these fragrances often combine elements of both to create a balanced scent profile. Think sparkling citrus paired with creamy sandalwood, soft florals blended with musk, or aromatic herbs layered with warm spices. Common notes include bergamot, lavender, patchouli, sandalwood, vetiver and musk.

Why they’re trending 

While unisex fragrances are not new – Calvin Klein’s iconic CK One launched in the nineties – their rising popularity reflects a growing desire for choice and self-expression. More people are choosing perfumes based on the scents they enjoy rather than traditional fragrance categories, making gender-neutral fragrances an increasingly popular option. Younger consumers, in particular, are embracing fragrances that reflect their personality and style, proving that a great scent is about preference, not labels. 

Social media and online fragrance communities have also made it easier to discover new perfumes and explore different scent notes. At the same time, fragrance brands are becoming more creative with their blends, combining ingredients such as smoky oud and creamy vanilla or delicate jasmine and bright citrus to create fresh, modern fragrances with broad appeal.

What are the benefits of unisex fragrance?

One of the biggest advantages of unisex fragrances is their versatility. Many work beautifully across seasons and occasions, making them ideal everyday scents. They’re also incredibly easy to wear and often adapt differently to each person’s skin chemistry, creating a scent that feels unique to the wearer. Many fragrance enthusiasts enjoy layering them with other scents to create a more personalised fragrance, while others appreciate having a single signature scent that works for every occasion.

Our five favourites right now

Here are our picks of some of the best unisex scents

1. CK One EDT 100ml R1 375

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No gender-neutral fragrance list would be complete without this iconic scent that dominated the 90s. Clean, youthful and citrus-laden, CK One is revolutionary, harmonising feminine floral and masculine musk into one unisex scent.

2. The Body Shop Full Ylang Ylang EDP 75ml R575

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Inspired by the entire ylang ylang flower, this modern fragrance balances creamy white florals with subtle spicy notes. Sophisticated yet easy to wear, it’s a fresh take on floral fragrance that works beautifully on everyone. 

3. Jawhara Amberwood Nomad EDP 100ml R395

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Warm, woody and inviting, Amberwood Nomad blends rich amber and spice with soft sweet undertones. Inspired by Middle Eastern fragrance traditions, it’s a comforting scent with plenty of depth and character. 

4. Dolce & Gabbana The One EDP Spray 50ml R2 248

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Fresh and vibrant, this fragrance combines juicy fruity notes with a smooth, sophisticated finish. Its versatile composition makes it an effortless choice for both everyday wear and special occasions.  

5. D by Diesel EDT 100ml R1 450

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A modern fragrance that blends spicy ginger, clean cotton and aromatic lavender with a warm vanilla base. Fresh yet comforting, this scent captures the free spirit of today’s gender-neutral fragrances.

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